C.E.O.s are tired of talking. At a recent meeting of executive speechwriters, Murray said one takeaway stood out. As one presenter put it, “Less is more, in ’24.”
Murray highlighted the sentiment in the Professional Speechwriters Association’s May newsletter: “Folks will increasingly keep their leaders out of the spotlight,” he wrote, describing the current moment as one in which “even formerly anodyne messages encouraging employees to vote” sound partisan to some.
That approach marks a drastic evolution from when executives made statements in droves after the death of a Black man, George Floyd, in police custody in 2020. “They didn’t get rewarded for it,” Murray said. “They got called woke. One group said they didn’t go far enough, one group said they went too far, and now they’re definitely in a phase of, ‘We comment on things that absolutely have essential bearing on our company and our business.’”
Campuses reflect an era of division. Before the Oct. 7 Hamas attacks on Israel, the war in Gaza and the campus protests that followed, the City University of New York School of Law announced that it would have no commencement speaker. The school had faced a backlash when speakers at previous commencements focused on their support for Palestinians. After protests on campus related to the war, and the ensuing controversy over how school administrations handled them, Columbia University announced that it would cancel its main commencement ceremony altogether. And across the country, as many ceremonies carried on without disruption, several have been interrupted by protests and walkouts, sometimes targeted at the school’s choice of speaker.
Michael Franklin, the executive director of the industry association Speechwriters of Color, said speechwriters are increasingly preparing for disruption. “A new part of the package this year, in addition to the remarks that they would deliver, is also having some alternative transition remarks in the event of a disruption,” he said.
Kaynak: briturkish.com
